It is amazing to me how people create and innovate transport solution and alternatives these days. Aside from traffic, efficiency, as well as job field, Gojek is a massive phenomenon I drop my hats at.
I've been going around my head about the controversy, benefits, disadvantages and economical impact about this application and transport alternative. Say, drug trafficking, documents security, kidnapping kids, and today .... Social jealousy.
Ojek is an old profession in Jakarta and it has in so many aspects becoming people's hero. Yet, the modern-digitalised era 'force' people to shift from the conventional ojek into Gojek where everything is simpler, nicer, safer and reliable. Oh, cheaper too.
But then what happened to conventional ohek? Social jealousy.
There are those who actually aware pf how they should also adapt with this social change, applying as Gojek driver, registered themselves and revolute from conventional to intellectual transport provider. These people have experienced new level of being an ojek, and definitely creating new job opprtunities by easing people's needs of transport.
What about those who decides to stay as conventional ojek?
Some stay conventional by having loyal customers (which are naturally a customer, a king, a decision maker of opting out for better choice). Some start new strategy of keeping customers by lowering their tariff. Some become very jealous and brutal.
I totally can see why the conventionals are mad and jealous and then become barbaric. It's like their turf, then suddenly "a piece of technology" takes away their only income. Sadly instead of accepting the wild-smart competition, they tend to do impulsive action without further consideration that Gojek is just like them, making living.
Is it about the technology, unacceptable implications, or just the mentality?
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