1.3 Study Objectives
This research will be focused on how a sexual advertisement in type of nudity communicates to the public. Communication message that brought by the printed commercials must have certain meaning in delivering ideas to influence people’s mind. Since mass media is a wide coverage tool, there must be a strong reason and plan to communicate using this theme.
This research has an objective to analyse what message is contained within a nude commercial. Elaboration about the analysis will then be concluded as information that there is certain intention of using nudity to display a message. I will also try to interpret the meaning of certain commercial that use nudity as its element and figure out the reason why does that idea been used. At the end of the research, I will conclude the interpretation of the message within the commercial with nudity theme. This conclusion then is a proof to certain theory that I will use during the research.
Another objective of the research is to discover the communication of a product to the consumer in terms of advertising strategy. This means how a brand be introduced and marketed to public using different way of communication theme, which is nudity in commercials.
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